Classic Prager | History - Classic Prager

1930

LEO PRAGER, INC was established in 1937 by the late 30's Mr. Leo Prager, who first conceived the use of Dupont's newly invented "Lucite" in the manufacture of counter display fixtures. A complete line of metal display fixtures was soon added to meet the diversified requests of the display industry.

1940

In 1944 the late Mr. Ludwig Mussliner joined the company, and was inspirational in the steady growth and fine reputation of "Leo Prager, Inc."

1950

During the 50's decade, Leo Prager, Inc., had made complete display fixture installations in more than 200 new department stores and speciality shops, in addition to participating in many major renovation programs.

1960

Mr. Arthur Schoenfeld, President of "Leo Prager, Inc." manufacturers of modern display fixtures, was pleased to announce the 25th anniversary of the founding of his firm in 1962.

1970

Visual Merchandising - 1977 Jerry Schoenfeld - Leo Prager"Since those early days, we have always tried to be creative, I mean, to come out with a certain new and different look-whether it is in plastics, where we started, or in wood or metal-areas. I also believe the stores will want to upgrade their

1980

Naturally with the explosion of sportswear, there was obvious need to rethink the store's fixturing market during the 1980's. "Less is more" - and - "smaller is better". The basic functions of fixturing automatically changed to accommodate the demands of the merchandise with the capabilities of the fixturing. Flexibility and adaptability are both important attributes that shouldn't become a hang-up.

1990

West 23rd Street had been home to our offices and expansive showroom for more than 50 years. In the early days when we began metal production, we produced our fixtures in the same building. However due to popularity, we decided to join other fine display companies on New York’s largest “display” block. West 25th Street became our new location for the next 18 years. During this period we not only stepped into the electronic age with computerization, we went forward with a new image and website….”Classic Prager

2000

Like any other manufacturer, this period faced us with concerns about continual retail changes involving mergers, acquisition or the closing of many stores with fine reputations, which already was so prevalent in the 90’s. At this time especially, it was important to embrace the present and stay focused, advertise more often, diversify with new designs and continue to make the best quality product in the industry. In 2009, Classic Prager moved to a newly created venue at 7W 34th Street to “showcase” our expansive collection.look forward to the next 75 years.

2010 - Present

After 78 years we made a decision to relocate our offices and warehouse to Cresskill, NJ. With the reformatting of 7W, it became apparent that leasing new space in a central location with other companies would be quite difficult. In the meantime, we participate with trade shows, continue to manufacture in New York, and are proud to offer the highest quality of store fixtures which your fine stores are accustomed to receiving from us.